We have finalized the agenda for the 2014 IFP Festival Forum, two days of seminars and presentations at IFP Independent Film Week (September 16-17), with sessions looking at festival budgets, marketing and social media, the new tools and services for submitting films to festivals, “Meet the Programmers,” where fests gain access to this year’s filmmakers and their new projects, and more.
Festivals receive 40% off. To register for IFP Film Week, visit ifp.org and use code ah$s to generate the discount.
Questions? Contact Industry Manager Jennifer Carpenter at firstname.lastname@example.org or 212.465.8200 x222.
Click to download 2014 Festival Forum Agenda in PDF form.
2014 ANNUAL FESTIVAL FORUM AGENDA
Tuesday & Wednesday, September 16 & 17, 2014
Elinor Bunin Munroe Film Center Amphitheater
144 W. 65th St. (map)
Tuesday, September 16, 2014 11:30 AM – 2:00 PM
The 5th Annual IFP Festival Forum Roundtable (11:30 AM – 11:55 AM)
The IFP Festival Forum Executive Committee will discuss with attendees the organization’s achievements and new initiatives for the year, including the operational survey and nomination process for new leadership in 2015.
Festival Budgets: Best Practices (12:00 – 1:15PM)
Creating an accurate budget for your film festival is one of the most important steps in building an effective, lasting organization. It also serves as an expression of your organization’s values, allowing a snapshot of priorities and managerial success for donors, sponsors, granting organizations, auditors and artists to review. But given the nature of festival production, where events and screenings often cost more than ticket revenue can provide, how can festivals develop budgets that showcase their priorities while also satisfying the need for transparency and fiscal responsibility? Join Film Society of Lincoln Center Executive Director Lesli Klainberg and New York Film Festival producer Colin Stanfield for an examination of best practices available to festival leaders looking to build a better budget.
Advocacy Tool Kit: Harmony Institute/Festival’s Impact (1:20 – 2:00PM)
How effective are films and film festivals at fostering positive change? How can that change be tracked over time with data that fosters new strategies for audience engagement and action? Join us for a presentation by Harmony Institute as they preview StoryPilot (storypilot.org), their forthcoming interactive platform for measuring the impact of film. It will be followed by a discussion on how film festivals can become more effective partners in tracking impact, delivering measurable outcomes for social transformation and leveraging impact metrics to demonstrate organizational effectiveness with sponsors, donors, distributors and other stakeholders.
Wednesday, September 17, 2014 11:00 AM – 2:00 PM
Everyone is on the Marketing Team…and Other Things Your Co-Workers Don’t Want to Hear! (11:00 – 12:15PM)
As social media tools continue to present inexpensive and effective opportunities for building audiences online, film festivals have developed all manner of ways to keep an ongoing connection with their audiences. But how can organizations continue to thrive in a constantly evolving social media landscape? Atlanta Film Festival’s Chris Holland, and Tribeca Film Festival’s former VP of Digital Media Kristin McCracken join forces to expand on their popular webinar to show how your Festival can reach potential customers all year long and make them fans for life. From programming to sponsorship to customer service, learn how to engage staff in all areas – and at all levels – to amplify your Festival’s message through embedded marketing strategies.
Festival Tools: Submission Survey (12:30 – 1:30PM)
In a world where everyone with a cell phone might be considered a filmmaker, the tremendous increase in film festival submissions has been fraught with mistrust between artists and festivals. As costs increase and the number of film festivals expands rapidly, the film festival submissions process has grown, vexing fests and filmmakers alike. But with new services and terms, expanded offerings, and emerging opportunities, festivals and filmmakers have more choices than ever before. DC Shorts impresario Jon Gann will present a survey of new services and strategies to increase your reach, find more diverse films, reduce the requests for fee waivers, and make stronger connections with filmmakers.
Community Discussion (1:35 – 2:00PM)
To close the day, we’ll open the floor up to our festival colleagues to discuss the issues covered during IFW – and the role that they’d like to see the IFP Festival Forum play in the community moving forward.
Thursday, September 18, 2015 9:00 AM – 1:00 PM
Each year Festival programmers gain access to the IFP’s Project Forum filmmakers at Meet the Programmers, one-on-one 10-minute “speed dating” meetings set up exclusively for festival programmers attending Film Week. Details provided upon registration for IFW. Meet the Programmers is held at the Kaplan Penthouse, 165 West 65th Street , New York, NY 10023.