Film Festival Alliance

Category Archives: Previous Events

Happy summer, fellow festival folks! As some of us find time to relax, others look at summer to find new ways to market the exciting work we do.

To that end, some of you may have noticed the stellar Annual Report recently disseminated by the Seattle International Film Festival. For our July 2015 webinar, we asked Carl Spence talk us through why the Annual Report is such a solid tool for SIFF.

Case Study Webinar: Annual Report as Ultimate Marketing Tool

Annual reports are all too frequently dry summaries presented to boards, then buried on a website. SIFF’s 2014 Annual Report is a masterful example of using the year-end report as a full bore marketing tool, hitting all stakeholder groups and utilizing all the visual and technical mobile bells and whistles. This was also SIFF’s 40th Anniversary. Carl Spence walked us through the strategy for this Annual report, and how it compared to reports in previous years.

In case you missed it, here’s the archived video of the online presentation. (Note: due to technical difficulties, some portions are missing; we apologize, but we think there’s still enough “there” there to give you the gist.)

Other things we considered included:

  • How long did it take to create? Did you outsource or go DIY style?
  • What service/design/web developer did you use?
  • What went into your creative brief/creative direction?
  • What other examples inspired you?
  • How involved was the board in the process?
  • What advice would you give to festivals for collecting and maintaining the data and details that count if they are doing something like this?
  • How important was the anniversary to the process?
  • What has been the feedback?
  • How are you using this beyond the blast?

We hope you can join us at our next webinar. In the meantime, follow the Alliance on Facebook and Twitter for ongoing conversations…

Every month, IFP Festival Forum hosts a webinar on a topic that will make your festival life easier, happier, and more productive.

This month: Rosie Wong (Associate Director of Industry and Alumni Relations, Sundance Institute) walked us through the best thing (daunting though it may be!) you can do for the future of your festival: how to assign, write and gather all-encompassing wrap reports.

Taking Down the Circus Tent: Wrap Reports 101

Having your staff write wrap reports is probably the most vital thing to planning your next edition. This is when they can include what they think went right, what didn’t, how to improve for next year—all crucial information for the year(s) to come. We discuss what makes a good wrap report and what kind of information you should ask for from your staff in order to ensure you’re on the right track for planning and improving upon future festivals!

Moderator: Rosie Wong, Sundance Film Festival

To receive access to sample wrap reports, please visit our Google Group. (If you are not already a member, please request access.)


We hope you’ll join us next time! In the meantime, join us on Facebook and Twitter for ongoing conversations and updates…

In our March webinar, Anne Chaisson (Executive Director, Hamptons International Film Festival) walked us through the year-round process of finding the right partners who can help our festivals reach their full potential.

Sponsorship: Finding the Right Partners

This roundtable discussion centered around creating tailored and lasting sponsorship partners for your film festival. Hear how other film festivals of all shapes and sizes have found local, regional and national partners and parlayed those relationships into multi-year sponsorships. 

In case you missed it, check out the full webinar, archived on YouTube (scroll to :35 for the actual start!):

Takeaway:
Download the PDF presentation here.
Sample Sponsor Wrap Report to come!


Check out the full range of our archived webinars here, and please join us for our next webinar. Details to follow…

In our February webinar, Tom Hall (currently at Montclair Film Festival, formerly at Sarasota, among others) walked us through the delicate balance of line wrangling, including rush ticket policies, volunteer training, etc.

Wrangling the Line: Rush Tickets, Waitlists and More

Tickets, passes, packages, VIPs and sold out screenings—making sure you maximize your audience and keep them happy is the key to a successful festival. This discussion will focus on decisions and strategies for helping you manage your lines and patrons, making sure you have smiling customers and full theaters!

In case you missed it, check out the full webinar, archived on YouTube (scroll to 3:17 for the actual start!):

Takeaway: download the PDF presentation here.


Check out the full range of our archived webinars here, and please join us for our next webinar:

Sponsorship: Finding the Right Partners

Tuesday, March 31
2:00 pm ET / 11:00 am PT
Moderator: Anne Chaisson, Hamptons International Film Festival
RSVP

We hope you’ll join us! In the meantime, join us on Facebook and Twitter for ongoing conversations…

In the August 2014 webinar, we tackled the intricacies of budgeting for your festival, and we enlisted two of the best in the business to give you the lowdown:

Budgeting Essentials: Making it All Add Up

The Festival Forum budgeting webinar helps to demystify the world of budgeting and provide participants with the techniques and confidence to manage and control their budget effectively. Financial terms and budgeting concepts are explained in a way that festival professionals will immediately be able to apply to their own organizations.

Lesli Klainberg, Executive Director, Film Society of Lincoln Center, and Colin Stanfield, Producer, New York Film Festival, uses “real life” examples and case studies in this interactive seminar.

Watch the archived version of the webinar here:


Have an idea for a future webinar? Email kristin@mccrackhouse.com

The IFP Festival Forum was founded in an effort to connect members of the film festival community in a dynamic and engaged conversation around the work we do. In order for us to develop a tried-and-true set of best practices—allowing the smallest festival to be just as successful as the behemoth—we have to talk to each other and share our knowledge. Independent Film Week in September and the Art House Convergence in January are two places where these conversations happen, but how can we keep talking all year long?

Please check out the IFP Festival Forum on Facebook and follow us on Twitter.

 

If you missed the November 5 webinar on Ticketing & Data Mapping, you’re in luck! We’ve archived it for posterity for all to enjoy.

In this webinar from IFP Festival Forum, Jon Gann, impresario for Cine and DC Shorts, provides tips and tools to to mine the data you (don’t know you) already have for insights into how to better reach and serve your audience. Take a deep (and we mean deep!) look into data gathering from your ticketing software and audience surveys to create interactive maps, which can be used to plan for effective marketing and secure sponsors.

Topline? In this session, Jon walks us through:
• Online tools that will give you insights into customer management
• How to use the data you know to better target people more likely to attend your event

Enjoy! And please leave a comment below to let us know what you think. Thanks!


Want more webinars just like this? Visit our YouTube channel for archived editions, and sign up for our IFP Festival Forum Newsletter (scroll to the bottom of this page) to stay in the know about upcoming events. 

Not a member yet? Join IFP Festival Forum today!

If you missed the October webinar on Mastering the Red Carpet, you’re in luck! We’ve archived it for posterity for all to enjoy.

In this webinar, presented by the IFP Festival Forum, John Wildman, Senior Publicist at the Film Society of Lincoln Center, presents tricks of the trade for managing the red carpet. He also shares ways to convey to distributors and agents that talent are in the best of hands from the time a film is locked to their premiere. It’s a gala event in webinar form.

Enjoy! And please leave a comment below to let us know what you think. Thanks!


Want more webinars just like this? Visit our YouTube channel for archived editions, and sign up for our IFP Festival Forum Newsletter (scroll to the bottom of this page) to stay in the know about upcoming events. 

Not a member yet? Join IFP Festival Forum today!

In case you missed it, we’ve made our recent webinar, entitled Everyone is on the Marketing Team (and other things your co-workers don’t want to hear), available on YouTube. Please enjoy this archived presentation, and make sure to RSVP for future events.

To learn more, please check out the IFP Festival Forum on Facebook and follow us on Twitter. Thanks!

Just a reminder: once you’ve watched the webinar (or if you were one of the original attendees), don’t forget to complete our survey here. We need your feedback in order to plan future events that will meet the needs of our growing community. Thanks!

For the first time the IFP Festival Forum partnered with the Art House Convergence to present a Film Festival track at the annual conference January 13-15 in Midway, Utah.  The IFP Festival Forum at the Art House Convergence conference featured inspirational speakers, informative sessions and panel discussions that provided productive tips about programming, marketing, fundraising, technology and industry trends to help improve the quality and effectiveness of festivals. Over 50 film festival organizers attended the inaugural event, and over 70% of the art houses in attendance present or host film festivals, creating a vibrant exchange of best practices, curatorial efficiencies, research and advocacy discussions.  Plans to make next year’s Festival Forum at the Art House Convergence even more meaningful and accessible to members are underway.

Following the Art House Convergence, more than 150 festival organizers had the opportunity to convene again at the annual Sundance Film Festival Organizer Brunch, held during the Sundance Film Festival.  See photos below from the conference.  We hope to see you at both events again next year!