Film Festival Alliance

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Film Festival Alliance is excited to announce our renewed partnership with FilmFreeway, the word’s leading submission platform, including a special expansion of discounted pricing and free marketing on FilmFreeway exclusively for current FFA members.

FFA Member Exclusive Benefits:

  • $250 credit to be used for any FilmFreeway marketing services.
  • Special discounted commission rate:
    • Standard rate: 8.5%
    • FFA Members: 7%
  • Special discounted rate on ticketing services:
    • Standard rate: 2% plus $0.99 cents
    • FFA Members: 1% plus $0.69 cents

FFA Members, activate your new benefits today!

Sunday July 30th
2:30pm – 4:15pm
Cal State – Los Angeles

This is your opportunity to address university film and video teachers from around the country. Bart Weiss, from member organization Dallas VideoFest, has arranged for festival programmers and organizers to meet and hold a panel in front of the UFVA (University Film and Video Association) during their annual conference.

After an opening discussion about the FFA and our role in the industry, each festival will be able to address the audience about their events, what they are looking for, and suggest ways to better work with film and video schools. After the session, there will be ample time to talk informally with one another, and build new relationships.

For more information or to be included on the panel, contact Bart at bart@videofest.org


For the second year in a row, FFA has partnered with Spotlight Cinema Networks to bring our member festivals the Spotlight Support Program –  a great way for Film Festival Alliance (FFA) members to generate self-earned revenue by leveraging unused/underused screen time during their events.

“Spotlight Cinema Networks matched us up with a high-profile company and even found  a second choice when the first sponsor was problematic for our venue due to circumstances out of our control.  We loved having a national company associated with our brand and I think it helped festival goers see us in a new light, said Bears Fonte, Founder/Director of Programming of the Other Worlds Austin Sci Fi Film Festival.

Our friends at Art House Convergence are giving away a FREE REGISTRATION for the AHC Regional Seminar in Philadelphia to one lucky Film Festival Alliance Member.

The 3-day seminar includes networking, a Festival Operations Panel presented by the Philadelphia Film Society, a Fundraising Panel, a special event with the inventor of the Steadicam, a group photo on the “Rocky Steps” & much more.

To enter the giveaway, just fill out our quick FFA Q&A (please complete the quick survey even if you can’t make it – your feedback is deeply valuable!)  We’ll announce the selected entrant on Wednesday, Thursday May 18th to allow plenty of time for travel arrangements.

Make sure to renew your membership or join today to be eligible for this special giveaway!

FILM FESTIVAL ALLIANCE WANTS TO HEAR FROM YOU!

Following a successful 4th annual conference in conjunction with the Art House Convergence in January, the Film Festival Alliance (FFA) is building on its established foundation to become North America’s preeminent film festival service organization, strengthening this vital segment of the film exhibition industry, and providing even more robust resources to help mission-driven film festivals meet their community needs.

The newly elected Board of Directors includes President Dan Brawley (Cucalorus Film Festival), Vice President Andrew Rodgers (Denver Film Society), Treasurer Anne Chaisson (Hamptons International Film Festival and FFA founding member), Secretary Judy Laster (Woods Hole Film Festival, FFA founding member) and Jon Gann (Founder DC Shorts Film Festival, Past Program Director, FFA.) Members at large include Beth Barrett (SIFF), Clint Bowie (New Orleans Film Society), Mark Fishkin (Califiornia Film Institute) and Josh Leake (Portland Film Festival.)

FFA has hired Lela Meadow-Conner (Tallgrass Film Association) to serve in a consulting role as the Acting Executive Director. A founder of Wichita’s Tallgrass Film Festival, its former Executive Director, and current Creative Director, she brings her entrepreneurial spirit and love of film festivals to the FFA. FFA’s founding members created a strong framework and the group will focus on constructing a productive and valuable organization for all film festival folks. “It’s important to us that we are an inclusive group for all film festival professionals and that we recognize our common threads, and appreciate those characteristics that make every festival unique,” said Meadow-Conner.

“Along with developing the best programming for our 5th annual conference in January, 2018, we’ll be focusing on learning from our members how best we can help service our industry and advocate for film festivals of all sizes and genres across the country,” said Brawley.

We want to hear from you! Tell us how you’d like to see the Film Festival Alliance evolve and better serve your organization. Email Lela @ filmfestivalalliance.org, or 323.810.6909, or email  Dan @ cucalorus.org.

The Film Festival Alliance, in coordination with Anna Feder (Emerson College, Wicked Queer), is conducting a survey to collect information about shorts programming at festivals throughout the U.S. The findings will be presented by Anna during SXSW this March, and published anonymously on the FFA website shortly after.

12 Questions. 12 minutes. 
Thank you.

CLICK HERE TO TAKE THE SURVEY

Every month, IFP Festival Forum hosts a webinar on a topic that will make your festival life easier, happier, and more productive.

This month: Rosie Wong (Associate Director of Industry and Alumni Relations, Sundance Institute) walked us through the best thing (daunting though it may be!) you can do for the future of your festival: how to assign, write and gather all-encompassing wrap reports.

Taking Down the Circus Tent: Wrap Reports 101

Having your staff write wrap reports is probably the most vital thing to planning your next edition. This is when they can include what they think went right, what didn’t, how to improve for next year—all crucial information for the year(s) to come. We discuss what makes a good wrap report and what kind of information you should ask for from your staff in order to ensure you’re on the right track for planning and improving upon future festivals!

Moderator: Rosie Wong, Sundance Film Festival

To receive access to sample wrap reports, please visit our Google Group. (If you are not already a member, please request access.)


We hope you’ll join us next time! In the meantime, join us on Facebook and Twitter for ongoing conversations and updates…

In the August 2014 webinar, we tackled the intricacies of budgeting for your festival, and we enlisted two of the best in the business to give you the lowdown:

Budgeting Essentials: Making it All Add Up

The Festival Forum budgeting webinar helps to demystify the world of budgeting and provide participants with the techniques and confidence to manage and control their budget effectively. Financial terms and budgeting concepts are explained in a way that festival professionals will immediately be able to apply to their own organizations.

Lesli Klainberg, Executive Director, Film Society of Lincoln Center, and Colin Stanfield, Producer, New York Film Festival, uses “real life” examples and case studies in this interactive seminar.

Watch the archived version of the webinar here:


Have an idea for a future webinar? Email kristin@mccrackhouse.com

The IFP Festival Forum was founded in an effort to connect members of the film festival community in a dynamic and engaged conversation around the work we do. In order for us to develop a tried-and-true set of best practices—allowing the smallest festival to be just as successful as the behemoth—we have to talk to each other and share our knowledge. Independent Film Week in September and the Art House Convergence in January are two places where these conversations happen, but how can we keep talking all year long?

Please check out the IFP Festival Forum on Facebook and follow us on Twitter.

 

Film Festivals, like arts organizations across the country, are experimenting with new ways to fulfill their missions and keep—if not expand—their audiences, at a time when consumers have more choices than ever before. The Wallace Foundation recently partnered with the American Alliance of Museums and six other nonprofit arts service organizations to share the principles for reaching and retaining new audiences in The Road to Results: Effective Practices for Building Arts Audiences, by Bob Harlow. Following are some excerpts from the report, courtesy of our AAM colleagues:

Recognizing When Change Is Needed.
Organizations saw a pattern of audience behavior that presented an opportunity or a challenge for their financial viability, artistic viability, or both. They recognized that change was necessary to seize this opportunity or overcome the challenge. In some cases, the urgency of the challenge or opportunity actually served the initiative by keeping it front and center, capturing and sustaining the attention of the entire organization over the years needed to build a following.

Determining What Kinds of Barriers Need to Be Removed.
Successful organizations identified the types of barriers impeding the target audience’s participation and shaped their strategies accordingly.

Thinking Through the Relationship.
Some case study organizations went so far as to spell out a vision of the relationship they wanted to cultivate with the new audience, including specific roles for the audience and themselves. By doing so, they gave their audience-building initiatives structure and a sense of purpose. Leaders and staff members understood how they wanted the audience to interact with their organization and developed programs to fulfill that vision.

Providing Multiple Ways In.
Staff expanded the ways people could access their organizations both literally and psychologically. Many organizations provided gateway experiences to acquaint newcomers with their activities. Others generated interest by making connections to things that their target audience already knew or by showing them different sides of their institutions.

Check out the full report: The Road to Results: Effective Practices for Building Arts Audiences.


Have a success story? We’d love to share it with the wider festival audience.
Drop us a line at info@ifpfestivalforum.org.