FFA@AHC is the Largest Gathering
of Film Festival Professionals in the U.S.
FFA@AHC is Monday – Thursday, January 15-18, 2018
Zermatt & Homestead Resorts: Midway, UT
Registration Fee (until Nov. 30): FFA Members: $575 Individuals, or $495 three or more (same or different events); Non Members: $675, or $625 three or more.
1. ALL-INCLUSIVE REGISTRATION FEE
The conference fee for Film Festival Alliance @ Art House Convergence covers everything: airport transportation to/from Salt Lake City airport and/or Sundance, most of your delicious meals (with vegan & gluten free options available), a special Festival Organizers dinner, all Art House and Film Festival conference materials, sessions, roundtables, discussions — and even screenings and parties.Room rates at the host resort are affordable, starting at $130/night. FFA can help match you with a roommate for more savings.
2. ALL ATTENDEES SPEAK FILM
At FFA@AHC, everyone speaks film exhibition. Programming includes sessions geared solely for festivals, as well as sessions for independent movie theaters, and crossover panels, so that we’re all learning from one another. With over 500 participants from across North America, there are many new connections ripe for the making.
This year, more than 35 film distributors will attend the conference — and you will have ample opportunity to discuss your needs, negotiate deals, and learn about upcoming releases.
3. EVENTS FROM $30K TO $3M, WE PROGRAM FOR YOU
We know that not everyone has a budget over $1M..or even over $100K. Which is why every session is designed to address the needs of all festivals. Panels include organizers from very small events to largeer industry leaders — and participants are accessible and friendly.
4. YEAR-ROUND RESOURCES AND PROGRAMS
While the conference is a 4-day event, FFA provides ongoing programs and resources throughout the year, to pass on valuable savings and to keep our members connected, including our monthly webinar series, and exciting new professional development programs.
We moderate two active discussion groups on facebook that reach over 1,800 festival professionals, nd the FFA website is updated regularly with new white papers, presentations and important resources.
5. CREATED FOR FEST FOLKS…BY FEST FOLKS
In 2012, a group of festival directors gathered with colleagues from IFP to create the Film Festival Alliance — a professional association, run by festival organizers to serve and advocate for the interests of film festivals, their organizers, and their parent organizations. FFA provides a collaborative platform for its more than100 members to develop and share operational and curatorial efficiencies, set professional standards, and establish best practices.
SESSIONS AND PANELS
Past participants tell us that it is the best event of the year — and allows them to interact with their peers across the country in a relaxed, productive and non-competitive atmosphere.
MAKING YOUR FESTIVAL ‘FESTIVE’
How do you keep the “festive” in festival? Beyond programming, how do you attract new audiences? Hear out-of-the-box presenters share their favorite special events: parties, seminars, live comedy performances, BBQs, bar crawls, talks, staged readings, hula hooping — and beyond — to target active and passive entertainment seekers.
LET’S TALK DISTRIBUTION
Acknowledging the elephant in the room, no cell phones, no social media – just an honest, closed-door session where film festivals and distributors can openly discuss everything from scheduling, marketing, distribution strategies, and the necessity of screening fees. Our goal is for this frank talk discussion to create more transparency on both sides of the invoice, helping make negotiations easier for all parties.
REAL DATA = REAL GROWTH
Learn how Indie Memphis and others use a data-driven approach to audience development and ticket sales for film festivals and weekly screenings. Analytics are used to better understand each individual attendee, fine tune sales and outreach, activate sponsorship and maximize attendance for each event.
BUILDING A FUTURE: DEVELOPING A LOVE OF CINEMA AMONG CHILDREN
Most children only see three films a year in a theater, vs 20+ on tablets and TV. How do we create culture of cinema to ensure future audiences for theaters and festivals alike? Learn how we can work together to develop new programs and activities that encourage long-term affiliation and appreciation of cinema as a shared cultural experience.
TURNING NON-TRADITIONAL SPACES INTO SUCCESSFUL SCREENING VENUES
Not every festival is able to use the local cineplex or DCI-compliant theater. Discover how other festival organizers and tech staff turn high school cafeterias, church basements, empty storefronts and other raw space into facilities that welcome audiences, and honor the work of filmmakers through extraordinary presentation.
WHO’S AFRAID OF THE BIG BAD WOLF?
With Netflix, Amazon and other snapping up properties before their festival runs are over, many programmers are skeptical to include these titles in their final lineups. Hear from festivals who eschewed traditional thought — with runaway sales and success.
IT’S A NATURAL DISASTER: PIVOTING IN THE WAKE OF MOTHER NATURE
2017 was an indescribable year for natural disasters. Learn how two FFA member festivals — Alexander Valley Film Society which endured the destructive Northern California fires and the Key West Film Festival which incurred severe damage from Hurricane Irma — picked up the pieces and moved forward to produce successful events despite the devastation.
FILM FESTIVALS IN IN FOCUS: A ROUNDTABLE CONVERSATION
Independent Cinema Office, the national organization for the development and support of independent film exhibition in the UK, presents its first-ever North American film festival focus group, with a discussion around the question, “What do festivals need for the future?” ICO will also share their research and results from the last eight years from film festival experts from around the world who have provided guidance on strategic planning, sponsorship, attracting new audiences, working with the press and more.
In these rapid-fire presentations, hear how three festivals (small, medium and large) tackle everything from programming to marketing to audience development, and presentation. This is the first year that festivals will been included in the storied Art House Tales program — where there is much to learn from both festivals and theaters alike.
Everything is marketing — and marketing is everything. Hear from theaters, festivals, and marketing professionals about strategies, techniques and new software solutions to engage your audience, drive up sales, and decrease your day-to-day work. Attendance to this special double session is limited. Please sign up in advance.
SPECIAL EVENTS & CONNECTIONS
FILM FESTIVAL ORGANIZERS’ DINNER
The conference gets underway with a delicious buffet dinner in which all attending festivals introduce themselves, their event — and their hopes for the week.
Take a break between sessions to visit one of the sponsoring vendors to demo various software solutions for ticketing, film trafficking, review panels and other festival administration.
ANNUAL FILM FESTIVAL ALLIANCE MEETING & ELECTION
Discover what FFA has planned for 2018 and beyond, and reflect on the past year’s programming efforts. The Annual Meeting is open to all attendees, with the election of a new board limited to FFA members.
EVENING COCKTAIL RECEPTIONS
After a day of panels and seminars, relax before dinner (included) with a glass of wine or a stiff cocktail. Whatever your poison, relax and mingle with festival crew from around the country.
INTERFACE WITH YOUR TRIBE
It’s said that there are 3,000 film festivals — and 2,999 way to run one. Meet fellow organizers throughout the conference, exchange ideas and successes, collaborate on future events — and make friends with the one group of people who truly understands what you do, and the trials and tribulations that challenge us every day.
PLUS DOZENS OF OTHER SESSIONS ORGANIZED BY ART HOUSE CONVERGENCE — ALL OPEN TO YOU!