Film Festival Alliance

Film Festival Alliance at Art House Convergence

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FFA@AHC is the Largest Gathering of Film Festival Professionals in the U.S.

FFA@AHC is Monday – Thursday, January 16-19, 2017
Zermatt & Homestead Resorts: Midway, UT
Registration Fee:  $625.


FFAAHC16_FBImage_AThe conference fee for FFA @ Art House Convergence covers everything: transportation from/to Salt Lake City airport or Sundance, most of your meals (and they are tasty), all conference materials, sessions, roundtables, discussions — and even screenings and parties.

Room rates at the host resort are affordable, starting at $130/night. We will even help you find a roommate for the conference to save even more.


At FFA@AHC, everyone speaks film. Festival sessions are coordinated with sessions for independent movie theaters so that we all learn from one another. With over 200 participants from around the country, there are many new connections ripe for the making.

This year, more than 35 film distributors will attend the conference — you will have ample opportunity to meet them one-on-one, discuss your needs, negotiate deals, and watch upcoming releases.


We know that not everyone has a budget over $1M. Heck, even over $100K. Which is why every session is designed to address the needs of all festivals. Panels include organizers from very small events to the industry leaders — and everyone is accessible and friendly.

We are proud to introduce a new program that will explore in depth the inner workings of three festivals with budgets that range from under $50K to over $5M. After a presentation and interview, the session is open for everyone to ask the burning questions we all have.


The conference is only three days. For the other 362, we provide ongoing programs and resources to keep you in the loop and connected. Our monthly webinar series tackles topics from sponsorships to data analysis — and the library of past sessions are archived and available 24/7. We moderate two active discussion groups that reach over 900 festival professionals. And our website is updated regularly with new white papers, presentations and important resources.


In 2012, a group of festival directors gathered with colleagues from IFP (Independent Filmmaker Project) to create a professional association, run by festival organizers to serve and advocate for the interests of film festivals, their organizers, and their parent organizations.

The FFA provides a collaborative platform for members to develop and share operational and curatorial efficiencies, set professional standards, and establish best practices.


Past participants tell us that it is the best event of the year — and allows them to interact with their peers across the country in a relaxed, productive and non-competitive atmosphere.

  • Cultivating a Younger Audience
    We all have a core audience (thank goodness.) But how do you develop new attendees — especially the under 30s? Learn from others on successful strategies to reach younger, affluent audiences — and potential new supporters. How to target Generation X and Millennials to become long-term patrons and donors. Also, reaching out to these groups to be the perpetrators of the cinematic experience.
  • Cultivating Your Lineup
    Submissions are an integral part of the festival process, but curating films is a wonderful way to round out programming that is specifically tailored to your audience. Experienced festival programmers will discuss the benefits of creating long-lasting relationships with filmmakers, distributors and other festival programmers, and navigating politics, to ensure the best program of official selections year after year
  • Reframing Media Bridges
    PR and marketing are so important, but many events never break into their town’s main media outlets — let alone national exposure. Hear from top festival publicists on how to identify, target and build lasting relationships with key players to bring your event to a larger audience
  • Deep Dive: Twitter & Instagram
    Techniques and strategies using Twitter and third-party solutions (Hootsuite, IFTTT, BufferApp) to build new audiences and maximize reach and message efficacy.
  • Is this Relationship Really Working?
    Are programming partner events and/or sponsors really working for you? Are you getting what you need without the hassle involved?
  • Volunteer Management
    We all know that our events would be nothing without volunteers. Learn from others about scheduling options, volunteer training sessions, volunteer agreements, insurance — and how to best reward your superstars.
  • Solution Show & Tell
    Individual attendees demo their favorite software or analog solutions in a science-fair presentation. To demo your favorite solution, email us with your proposal.

If you would like to participate on a panel, email us with a short bio and contact information.  More information about the conference is online at our website — which will be updated as panels are confirmed.