Monthly Archives: July 2018

FFA Names Lela Meadow-Conner as Executive Director

Film Festival Alliance (FFA) announced today it has named Lela Meadow-Conner as the organization’s Executive Director; She has served as Acting Executive Director since April 2017.

“FFA and the film festival industry have grown rapidly over the past several years. We’re thrilled to have Lela fill this important role at a critical time for the Alliance as we evolve from a grassroots movement into an institution that can support festival professionals and shape the future of our industry. Lela has the right mix of vision and experience to lead the organization into the new phase and I’m excited to work with her as we build, grow, and adapt,” said FFA Board President Dan Brawley, Chief Instigating Officer of Cucalorus Festival.

Meadow-Conner comes to Film Festival Alliance with over 15 years of experience in the film festival industry. A founder of the Tallgrass Film Festival, she filled several roles within that organization between 2003-2017, including six years as the popular festival’s Executive Director. She’s also served in consulting roles for the Woods Hole Film Festival, and most recently for Geena Davis’ Bentonville Film Festival, and has attended dozens of film festivals, nationally and internationally in various roles and capacities, as well.

“I’m honored to have the opportunity to work with my peers at FFA, which is such an important organization for our industry. It’s a place where film festival professionals sincerely feel like they belong and know that the work they are doing is making a difference,” she said.Our environment is collaborative and inclusive, and our membership base is truly passionate about storytelling, independent film exhibition, supporting filmmakers, and enriching audiences. I look forward to working together to advance the film festival’s role in the entertainment ecosystem.”

Woods Hole Regional Roundtable: Audience As Stakeholders

The agenda is here for our second Regional Roundtable gathering, July 27-30th, at the 27th annual Woods Hole Film Festival in Cape Cod, Massachusetts. Support comes from Elevent and Film Freeway. Registration is $75, or $50 for FFA members. Lodging information can be found here. Industry Passes (good for the entire festival) are still available ($100 Pass for FFA members / $150 – Pass for non members.) Group discussions, centered around audience as stakeholders, take place on Saturday July 28th and Sunday July 29th along with FFA’s signature Meet The Programmers session. See the full agenda below.


July 27:
3:00pm: Group Tour Woods Hole Oceanographic Institution and the Marine Biological Laboratory (Meet at WHFF office, 89 Water Street, Second Floor)

4:00pm: Welcome Drinks, Sponsored by Elevent

6:00pm: Private Party, RSVP Required

July 28:
9:00am-10:30am: Identifying & Expanding our Audience:
We will begin by identifying our existing audiences and then our aspirational audience. What should the audience of the future look like and how do we work to develop our audiences to reflect that? How can our marketing, messaging and planning attract and engage desired audiences and new demographics while retaining existing ones?

11:00am – 12:30pm: Fulfilling Audience Expectations:
How do we continue to provide the people what they want? Does a film festival’s programming need to include episodic, streaming, VR and other interdisciplinary art, and does our audience expect us to be leaders in new forms of visual entertainment? This session will explore whether or not the film festival needs to stay in constant evolution as technology and exhibition changes, and what our audiences really appreciate about and expect from what we provide.

12:30pm: Lunch

2:00-3:30pm: Audience Experience – Box Office:
How can we make the box office a seamless and accessible experience for our audiences? This session will attempt to tackle the box office beast. Topics include pricing, packaging, logistics, location, delivery, comp inventory, data tracking and audience experience within your box office platform, both digitally and physically. We will also discuss audience measurement and whether or not there might be a standardized way for festivals to count attendance.

Sunday, July  29:
9:00-10:15am: Audience Experience & Your Brand:
From a physical perspective, including venue selection, to concessions, logistics, parties, panels, accessibility, etc., how do festivals prioritize their audience’s experience? And how do you convey that experience virtually and year-round to create brand loyalty?

10:30am: Filmmaker Brunch (Martha’s Vineyard Savings Bank, Woods Hole Branch)

12:30pm: Meet the Programmers Session:
FFA’s flagship panel discussion is a two-way conversation between film festival professionals and filmmakers to create a more open dialogue about the festival process. More than 70 filmmakers will attend the session at Woods Hole Film Festival.

5:00pm: Sunday Drinks sponsored by Film Freeway

Monday, July 30:

10:45am: Martha’s Vineyard Excursion, for attendees and filmmakers, sponsored by Steamship Authority with a tour of the Martha’s Vineyard Film Center in Vineyard Haven.

July Webinar: The Film Festival Starts Online

Wednesday, July 18 @ 1:00pm ET (11:00am PT)

Cultivating a long-term relationship with your audience for increased engagement & sustainable revenue.

For every stakeholder, the first point of contact for your festival is likely going to be online. FFA partner Eventive presents July’s webinar, examine how to attract and retain your audience by creating a fun, easy to use and accessible online presence that communicates a consistent brand message and experience regardless of where they find you. Topics include staying on top of your multiple online channels and creating a feeling of belonging and ownership amongst your followers, maintaining a rich online experience for your users that reflects the essence of your festival, a fun ticket buying experience, easy ways for your audience to support you, email marketing and tracking audience and sponsor behavior with online analytics tools.

Join from PC, Mac, Linux, iOS or Android (see the slides): https://zoom.us/j/4288547450
Call in from a phone: US: 646 876 9923, Meeting ID: 428 854 7450