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Film Festival Alliance is pleased to announce a new opportunity for festivals to team up to better understand and compare our audiences, secure more sponsors and build support in our communities. We are working with Avenue ISR, and a number of member festivals, to launch a collaborative International Film Festival Audience Survey.

Here’s how it works:

  1. Let FFA know your interest in participating in the Audience Survey.
  2. You will be billed a nominal fee of $100 that goes to support the research and final report.
  3. The week of October 26, you will be issued a custom survey link, specific to your festival or event, along with instructions for launch.
  4. You then have a 7-week window (to allow for different festival schedules) to promote the survey to your patrons using email, social media, etc. by December 13.
  5. The week of January 4, 2021 you will receive a detailed report of how your patrons and audience members responded, compared to all other participating festivals – demographics, motivations, deal makers and deal breakers, desired sponsors, willingness to donate, etc.
  6. At our January, 2021 conference, we’ll share the big takeaways plus workshop how to use this information to attract/retain sponsors and enhance community support.

If you are interested in this opportunity, please email barbara @ filmfestivalalliance.org by Friday, September 25.

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