Happy summer, fellow festival folks! As some of us find time to relax, others look at summer to find new ways to market the exciting work we do.
To that end, some of you may have noticed the stellar Annual Report recently disseminated by the Seattle International Film Festival. For our July 2015 webinar, we asked Carl Spence talk us through why the Annual Report is such a solid tool for SIFF.
Case Study Webinar: Annual Report as Ultimate Marketing Tool
Annual reports are all too frequently dry summaries presented to boards, then buried on a website. SIFF’s 2014 Annual Report is a masterful example of using the year-end report as a full bore marketing tool, hitting all stakeholder groups and utilizing all the visual and technical mobile bells and whistles. This was also SIFF’s 40th Anniversary. Carl Spence walked us through the strategy for this Annual report, and how it compared to reports in previous years.
In case you missed it, here’s the archived video of the online presentation. (Note: due to technical difficulties, some portions are missing; we apologize, but we think there’s still enough “there” there to give you the gist.)
Other things we considered included:
- How long did it take to create? Did you outsource or go DIY style?
- What service/design/web developer did you use?
- What went into your creative brief/creative direction?
- What other examples inspired you?
- How involved was the board in the process?
- What advice would you give to festivals for collecting and maintaining the data and details that count if they are doing something like this?
- How important was the anniversary to the process?
- What has been the feedback?
- How are you using this beyond the blast?