Film Festival Alliance

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Film Festivals Converged with Art Houses at High Altitude

Well, that was fun, wasn’t it? If you’re like us, you’re still on a (re-oxygenated) high from the jam-packed trip to the mountains of Utah—a double dose of Art House Convergence and Sundance. If you’re lucky, you avoided the Park City Flu, and came back refreshed and ready to tackle another productive year of festival planning…

At the risk of sounding like a broken record, we want to thank you all for your enthusiastic participation, your friendly good nature, and your endless stream of ideas. We always learn so well from each other—our collective knowledge is unstoppable—and we are energized by the camaraderie that comes from sharing our experiences. (It’s so good to know we are not alone!)

What came out of our Convergence? In addition to friendships forged and renewed, we have a few big announcements to share:

1. In the coming months, our organization will make the transition to an independent and vocal organization with a new name: we will soon become the Film Festival Alliance. As a community, we will benefit from strength in numbers as we advocate for best practices and symbiotic relationships with filmmakers and distributors.

2. What’s more, membership in the Film Festival Alliance just got a bit sweeter: entertainment legal eagles Michael Donaldson and Corey Field have offered their services as a first line of defense, should any of our member organizations face an unforeseen legal hurdle. This is huge.


Reminder: If you have not yet officially joined the IFP Festival Forum, what are you waiting for? (Membership will transition to the new organization automatically.)


During our time together, our panels—including a legal clinic from Donaldson and Field—covered the gamut, from rush lines to hospitality to Oscars to board management and beyond. Our roundtable discussions were especially fruitful this year, centering on topics such as social media, sponsorship, ticketing, tech, the (dreaded) program guide, and making the most of a small budget.

Once we got to Park City, we of course reconvened in line for Press & Industry screenings, and gathered more formally at what has becoming an annual tradition: our colleagues at the Sundance Film Festival showed off their terrific hospitality, hosting festival organizers at an intimate brunch last Tuesday. (Thank you!)

All of these conversations will continue throughout the year; we’re just getting started. In the weeks to come, we will compile the learnings from our various sessions, sharing the wealth with those who weren’t able to attend and serving as a concrete refresher (and to-do list) for the rest of us. Please stay tuned, and keep in touch on Facebook and Twitter, in addition to the comments selection below.

We’ve got a lot of work to do, and it’s easier to do it together. Happy New Year!

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