Gray Rodriguez Joins FFA as Director of Communications; Twist Upped to Associate Director

FFA has added Gray Rodriguez as its Director of Communications. She is a film festival organizer and enthusiast with a particular affinity for operations and marketing.  She has spent three years volunteering with the Sundance Film Festival in the Artist Relations Department, and has previously served as a Marketing Consultant for the Bentonville Film Festival. Gray began her career in the festival industry as a volunteer, evolving into the role of volunteer director for the Tallgrass Film Association before ultimately going full-time, where she is currently the director of marketing. Her marketing experience includes both corporate and agency roles.

Additionally, FFA has promoted Barbara Twist, formerly Director of Membership, to an Associate Director role. In her new position, Twist will continue to oversee membership and be more actively involved with FFA’s programming. “It is an amazing testament to our film festival community that in one year’s time, we’ve been able to triple our consulting staff. The need to come together as an industry has never been more evident.” said FFA Executive Director Lela Meadow-Conner. “Barbara has been essential this year in helping our organization and membership navigate these unchartered waters. Gray brings marketing experience from many different points of view, that will greatly support the sustainability and growth of our programming. She has been a valuable member of the Alliance and the regional festival landscape and I’m thrilled that she is joining our team.”

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