The IFP Festival Forum was founded in an effort to connect members of the film festival community in a dynamic and engaged conversation around the work we do. In order for us to develop a tried-and-true set of best practices—allowing the smallest festival to be just as successful as the behemoth—we have to talk to each other and share our knowledge. Independent Film Week in September and the Art House Convergence in January are two places where these conversations happen, but how can we keep talking all year long?
We are pleased to announce the first in our series of monthly webinars around topics of interest to Forum members. The inaugural webinar, hosted by Chris Holland (Atlanta Film Festival), will uncover the mysteries of marketing your festival.
You are invited to join us online at 2pm ET / 11am PT on Tuesday, July 22, for an informative and interactive hour-long session entitled:
Everyone Is On The Marketing Team
(and other things your coworkers don’t want to hear)
In the language of film festivals: “If the house is packed, programming did a great job. If the seats are empty, marketing must have screwed up.”
Specialization and the compartmentalization of duties in any company — film festivals being no exception — disguise the fact that every decision you make about your event affects how the members of your audience see you. That means that every decision is a marketing decision, and every person who works for you must be aware of the marketing impact their actions have. Everyone, whether they want to admit it or not, is on the marketing team.
Want a sneak peek? Here are a few examples of tidbits we’ve learned:
* Programming is marketing. You must show movies that YOUR audience wants to see, and accept the fact that “good programming” may defy your own tastes and the tastes of others.
* Customer service is marketing. When it comes to new customers, trusted word of mouth has the power to override your other marketing efforts, so treat everyone well.
* Other areas traditionally not thought of as marketing that really are: budgeting, education, sponsorship…
You will also learn key concepts and ways to bring your entire staff onto the marketing bandwagon (and keep them happy once they are on board)!
The event is free to IFP Festival Forum members and friends, but space is limited. Please RSVP using EventBrite. Detailed instructions will be sent upon RSVP.
Chris Holland is the Operations and Marketing Director for the Atlanta Film Festival. He is also the author of Film Festival Secrets: A Handbook for Independent Filmmakers and a consultant on marketing and festival strategy for independent filmmakers around the world. Chris has worked on all sides of the festival circuit, including time spent at B-Side Entertainment, Slated, IFP, and the Austin Film Festival.
Have an idea for a future webinar? Email firstname.lastname@example.org.