Film Festival Alliance

Regional Roundtable Ashland: Home Edition

In the wake of COVID-19, FFA will hold its first Regional Roundtable Ashland Independent Film Festival: HOME EDITION online on Friday, April 17th –  an online day of professional development. Along with group conversations and fun activities, we’ll be bringing a little bit of Ashland Independent Film Festival to you.

Regional Roundtables are open to all. FFA members pay a registration of $30, which includes access to anyone within their organization and to post-roundtable session recordings. Non-members pay $35. Register now.

Many thanks to our sponsors Eventive and Film Festival Flix, and our partnering festival Ashland Independent Film Festival.


Prior to April 17th, we’ll send you all the information you need, including zoom links, phone numbers for breakout group conversations and ingredients you’ll need for our group activities, should you choose to participate. Please register by April 10.

11:00am: Ashland Independent Film Festival Pandemic Case Study: Join AIFF’s Executive Director Richard Herskowitz, Managing Director Erica Thompson and the Film Festival Flix team to hear how they planned, processed and pivoted during the COVID-19 outbreak to create an online film festival experience for their audience.

12:30pm: 15-min Grab Your Breakfast or Lunch break sponsored by Film Festival Flix: Create Your Own Fancy Toast with FFA Executive Director &Toast Chick Lela Meadow-Conner

12:45pm: Why Focusing on Major Gifts and Donors Cultivates Greater Results: A key percentage of individuals have the financial capacity to propel your festival forward. Building and growing trusted relationships with them is the best way – the only way – to create the confidence in them to invest in you. Jessica and Ron Cohen of 2468 Appreciate will lead you through a data-focused approach and have a strategic conversation about how this important area of development work can be lifted up and prioritized. NOTE: while not required, participants who complete a short survey by Friday, April 10 will get far more value out of this session.

1:45pm: 15-minute Tea Break sponsored by Eventive: Steep Your Tea with FFA Director of Membership Barbara Twist

2:00pm: Eventive Session (Sponsored):TBA

3:00pm: 15-minute Mind Game, sponsored by Film Festival Flix

3:15pm: Crisis PR & Communication: Join film festival publicist John Wildman for a session on crisis PR & communications and a publicity Q&A.

4:15pm– 10-minute Break & Desk Yoga with Rachel Taylor (Programming Director, Cucalorus), sponsored by Eventive

4:25pm: Small Groups Breakout: Participants will be randomly assigned to each other to participate in a 15-minute phone call or facetime to discuss a specific topic.

4:40pm: 5-minute Shake Your Cocktail Break, sponsored by AIFF: Film Festival Guru with Jon Gann will shake us into happy hour.

4:45pm: TBA Filmmaker/Festival Session: We’ll close out the gathering with a TBA session for festival organizers and the filmmakers behind the AIFF official selections. 

5:45pm: Adjourn!


The Southern Oregon Film Society was founded in 2001 and produces the nationally acclaimed Ashland Independent Film Festival (AIFF), as well as educational and cultural programs for more than 10,000 patrons annually. The AIFF has grown from an all-volunteer organization to one with six year-round and a dozen seasonal staff.

AIFF is the largest independent film festival in Southern Oregon and the Siskiyou region of California. Set in the picturesque town of Ashland (also home to the renowned Oregon Shakespeare Festival), AIFF provides an intimate setting that allows audience members from our rural area, filmmakers, and industry representatives a rare opportunity to interact over five days at various events including screenings, forums, conversations, educational programs, and informal gatherings. Festival attendees cite the ability to interact with filmmakers as one of the key draws of AIFF.