FFA’s second roundtable takes place July 27-30 at the 27th annual Woods Hole Film Festival in Massachusetts, with support from Elevent and Film Freeway. Registration is $75, or $50 for FFA members. Lodging information can be found here.
Group discussions, centered around audience as stakeholders, take place on Saturday July 28th and Sunday July 29th along with FFA’s signature Meet The Programmers session. See the full agenda below.
3:00pm: Group Tour Woods Hole Oceanographic Institution and the Marine Biological Laboratory (Meet at WHFF office, 89 Water Street, Second Floor)
4:00pm: Welcome Drinks, Sponsored by Elevent
6:00pm: Private Party, RSVP Required
9:00am-10:30am: Identifying & Expanding our Audience:
We will begin by identifying our existing audiences and then our aspirational audience. What should the audience of the future look like and how do we work to develop our audiences to reflect that? How can our marketing, messaging and planning attract and engage desired audiences and new demographics while retaining existing ones?
11:00am – 12:30pm: Fulfilling Audience Expectations:
How do we continue to provide the people what they want? Does a film festival’s programming need to include episodic, streaming, VR and other interdisciplinary art, and does our audience expect us to be leaders in new forms of visual entertainment? This session will explore whether or not the film festival needs to stay in constant evolution as technology and exhibition changes, and what our audiences really appreciate about and expect from what we provide.
2:00-3:30pm: Audience Experience – Box Office:
How can we make the box office a seamless and accessible experience for our audiences? This session will attempt to tackle the box office beast. Topics include pricing, packaging, logistics, location, delivery, comp inventory, data tracking and audience experience within your box office platform, both digitally and physically. We will also discuss audience measurement and whether or not there might be a standardized way for festivals to count attendance.
Sunday, July 29:
9:00-10:15am: Audience Experience & Your Brand:
From a physical perspective, including venue selection, to concessions, logistics, parties, panels, accessibility, etc., how do festivals prioritize their audience’s experience? And how do you convey that experience virtually and year-round to create brand loyalty?
10:30am: Filmmaker Brunch (Martha’s Vineyard Savings Bank, Woods Hole Branch)
12:30pm: Meet the Programmers Session:
FFA’s flagship panel discussion is a two-way conversation between film festival professionals and filmmakers to create a more open dialogue about the festival process. More than 70 filmmakers will attend the session at Woods Hole Film Festival.
5:00pm: Sunday Drinks sponsored by Film Freeway
Monday, July 30:
10:45am: Martha’s Vineyard Excursion, for attendees and filmmakers, sponsored by Steamship Authority with a tour of the Martha’s Vineyard Film Center in Vineyard Haven.