Happy summer, fellow festival folks! As some of us find time to relax, others look at summer to find new ways to market the exciting work we do.
To that end, some of you may have noticed the stellar Annual Report recently disseminated by the Seattle International Film Festival. For our July 2015 webinar, we asked Carl Spence talk us through why the Annual Report is such a solid tool for SIFF.
Case Study Webinar: Annual Report as Ultimate Marketing Tool
Annual reports are all too frequently dry summaries presented to boards, then buried on a website. SIFF’s 2014 Annual Report is a masterful example of using the year-end report as a full bore marketing tool, hitting all stakeholder groups and utilizing all the visual and technical mobile bells and whistles. This was also SIFF’s 40th Anniversary. Carl Spence walked us through the strategy for this Annual report, and how it compared to reports in previous years.
In case you missed it, here’s the archived video of the online presentation. (Note: due to technical difficulties, some portions are missing; we apologize, but we think there’s still enough “there” there to give you the gist.)
Other things we considered included:
- How long did it take to create? Did you outsource or go DIY style?
- What service/design/web developer did you use?
- What went into your creative brief/creative direction?
- What other examples inspired you?
- How involved was the board in the process?
- What advice would you give to festivals for collecting and maintaining the data and details that count if they are doing something like this?
- How important was the anniversary to the process?
- What has been the feedback?
- How are you using this beyond the blast?
Though we’re deep in the throes of summer, don’t forget that the roller coaster of fall (into winter!) will be here before we know it. Please mark your calendars to join us at IFP Film Week and Art House Convergence. More info below.
IFP Festival Forum at IFP Film Week 2015: September 20-25
Taking place concurrent to Independent Film Week each year, IFP Festival Forum is the leading gathering of international and U.S. film festival leadership. This professional association advocates for the needs and interests of film festival organizers and also provides a collaborative platform for members to develop curatorial and operational efficiencies, professional standards and best practices, and leverage their collective interests to the international film community.
Note: Key dates for IFPFF programming at Film Week are Wednesday through Friday, September 23-25. More details to come…
Art House Convergence 2016: January 18-21
As the largest annual gathering of Art House cinema and festival professionals, community leaders, service providers and suppliers, the conference attracts participants from across the world. By defining our field, creating a shared vision and vocabulary, and identifying best practices, the educational components of the Convergence’s annual conference strengthen efforts to sustain Art House cinemas and film festivals of various sizes, operating structures and programming philosophies.
Our tentative schedule includes programming around submissions, income, fundraising pitches, staffing, projection and much, more more!
“Committing to diversity in arts organizations is not about checking off a box, filling up a diversity quota, or reaching out to the few people of color that you know. It is about establishing an organizational commitment to diversity advancement. Adopting an organization-wide way of thinking that welcomes diverse experiences and backgrounds will only uplift the potential an organization has to thrive.”
— Read more of Racial and Ethnic Diversity in Arts Management: An Exposé and Guide on Howlround.com.
Every month, IFP Festival Forum hosts a webinar on a topic that will make your festival life easier, happier, and more productive.
This month: Rosie Wong (Associate Director of Industry and Alumni Relations, Sundance Institute) walked us through the best thing (daunting though it may be!) you can do for the future of your festival: how to assign, write and gather all-encompassing wrap reports.
Having your staff write wrap reports is probably the most vital thing to planning your next edition. This is when they can include what they think went right, what didn’t, how to improve for next year—all crucial information for the year(s) to come. We discuss what makes a good wrap report and what kind of information you should ask for from your staff in order to ensure you’re on the right track for planning and improving upon future festivals!
Moderator: Rosie Wong, Sundance Film Festival
To receive access to sample wrap reports, please visit our Google Group. (If you are not already a member, please request access.)
If you weren’t able to join us at the 2015 Art House Convergence in Midway, Utah (or even if you were!), please check out the following takeaways from our roundtable discussions, panels, and more. (More materials will be added as they become available.)
Roundtable Discussions (downloadable PDFs)
Social Media Documents
♦ Social Media for Filmmakers (sample)
♦ Social Media for Sponsors (sample)
♦ Social Media for Staff (sample)
In a recent post for Indiewire, IFP Festival Forum Executive Committee member Deirdre Haj outlines the work that we do and makes the case for why festivals are a crucial piece of the filmmaking ecosystem. We’ve excerpted a few key quotes below, but please find the entire article here.
“I am proud to say that the 200 members of the IFP Festival Forum (soon to be a stand alone organization called the Film Festival Alliance) believe in collaboration, not competition, and this is a very good thing for filmmakers on the festival circuit and for the audiences who come to see films.”
“Up until now, there has been no formal way for film festival professionals to communicate and learn from one another on a consistent basis.”
“The film festival circuit in the United States is vibrant, healthy and a more powerful distribution tool for independent film than a short run in New York or LA.”
“The plethora of established and humming film festivals in the United States is testament to the fact that audiences still want to see films together in a theater, and if they can hear from the filmmaker firsthand, they will come and pay to do so.”
“The Festival Forum will work to make sure that the filmmaker experience is the best one possible, and that our fellow festival organizers have the tools and resources to deliver the best event for them and their audiences. That’s why we do our jobs in the first place.”
More from Indiewire.
In case you missed it, we’ve made our recent webinar, entitled Everyone is on the Marketing Team (and other things your co-workers don’t want to hear), available on YouTube. Please enjoy this archived presentation, and make sure to RSVP for future events.
Just a reminder: once you’ve watched the webinar (or if you were one of the original attendees), don’t forget to complete our survey here. We need your feedback in order to plan future events that will meet the needs of our growing community. Thanks!