Tag Archives: Webinar

WATCH: Sponsorship Webinar

In our March webinar, Anne Chaisson (Executive Director, Hamptons International Film Festival) walked us through the year-round process of finding the right partners who can help our festivals reach their full potential.

Sponsorship: Finding the Right Partners

This roundtable discussion centered around creating tailored and lasting sponsorship partners for your film festival. Hear how other film festivals of all shapes and sizes have found local, regional and national partners and parlayed those relationships into multi-year sponsorships. 

In case you missed it, check out the full webinar, archived on YouTube (scroll to :35 for the actual start!):

Takeaway:
Download the PDF presentation here.
Sample Sponsor Wrap Report to come!


Check out the full range of our archived webinars here, and please join us for our next webinar. Details to follow…

WATCH: Wrangling the Rush Line Webinar

In our February webinar, Tom Hall (currently at Montclair Film Festival, formerly at Sarasota, among others) walked us through the delicate balance of line wrangling, including rush ticket policies, volunteer training, etc.

Wrangling the Line: Rush Tickets, Waitlists and More

Tickets, passes, packages, VIPs and sold out screenings—making sure you maximize your audience and keep them happy is the key to a successful festival. This discussion will focus on decisions and strategies for helping you manage your lines and patrons, making sure you have smiling customers and full theaters!

In case you missed it, check out the full webinar, archived on YouTube (scroll to 3:17 for the actual start!):

Takeaway: download the PDF presentation here.


Check out the full range of our archived webinars here, and please join us for our next webinar:

Sponsorship: Finding the Right Partners

Tuesday, March 31
2:00 pm ET / 11:00 am PT
Moderator: Anne Chaisson, Hamptons International Film Festival
RSVP

We hope you’ll join us! In the meantime, join us on Facebook and Twitter for ongoing conversations…

WATCH the December Webinar with Ira Deutchman: Can Festivals Afford Not to Converge?

If you missed our webinar, you can watch the archived version below!

Festivals: Can You Afford Not to Converge?

Have you already signed up to join the arthouse theater community and fellow festival staff at Art House Convergence 2015? Or are you still on the fence? Either way, our December webinar makes the case for why AHC is a can’t-afford-to-miss pre-game for your Sundance experience… and why it’s worth even a stand-alone trip out west in January!

Reason #1: Daily festival-specific panels

Reason #2: The extraordinary networking opportunities

Reason #3: The chance to learn what you need to know to make your festival a success

Ira Deutchman is the Managing Partner of Emerging Pictures, a New York-based digital exhibition company. He is also Chair of the Film Program at Columbia University’s School of the Arts. Ira was the keynote speaker at last year’s AHC—which art house professionals and film festival staff alike agree was an unprecedented success—which makes him the perfect person to provide the skinny on the conference. As our guest at the webinar, he spoke to the practical benefits of attending AHC and also the extraordinary opportunity to discuss topics at the forefront of the ongoing developments in our dynamic industry.

In addition, IFP Festival Forum Executive Committee members Jody Arlington, Colin Stanfield, Kristin McCracken and Chris Holland walked us through logistics, the attendee list, and the contextualized agenda we have planned for our 3+ days together.

Note: If you’re ready to register for Art House Convergence now, remember to use code IFP2015 to receive the early bird registration rate through December 31. Register here. 

Hope to see you in Utah!

WATCH: Budgeting Webinar

In the August 2014 webinar, we tackled the intricacies of budgeting for your festival, and we enlisted two of the best in the business to give you the lowdown:

Budgeting Essentials: Making it All Add Up

The Festival Forum budgeting webinar helps to demystify the world of budgeting and provide participants with the techniques and confidence to manage and control their budget effectively. Financial terms and budgeting concepts are explained in a way that festival professionals will immediately be able to apply to their own organizations.

Lesli Klainberg, Executive Director, Film Society of Lincoln Center, and Colin Stanfield, Producer, New York Film Festival, uses “real life” examples and case studies in this interactive seminar.

Watch the archived version of the webinar here:


Have an idea for a future webinar? Email kristin@mccrackhouse.com

The IFP Festival Forum was founded in an effort to connect members of the film festival community in a dynamic and engaged conversation around the work we do. In order for us to develop a tried-and-true set of best practices—allowing the smallest festival to be just as successful as the behemoth—we have to talk to each other and share our knowledge. Independent Film Week in September and the Art House Convergence in January are two places where these conversations happen, but how can we keep talking all year long?

Please check out the IFP Festival Forum on Facebook and follow us on Twitter.

 

WATCH: Ticketing & Data Mapping Webinar

If you missed the November 5 webinar on Ticketing & Data Mapping, you’re in luck! We’ve archived it for posterity for all to enjoy.

In this webinar from IFP Festival Forum, Jon Gann, impresario for Cine and DC Shorts, provides tips and tools to to mine the data you (don’t know you) already have for insights into how to better reach and serve your audience. Take a deep (and we mean deep!) look into data gathering from your ticketing software and audience surveys to create interactive maps, which can be used to plan for effective marketing and secure sponsors.

Topline? In this session, Jon walks us through:
• Online tools that will give you insights into customer management
• How to use the data you know to better target people more likely to attend your event

Enjoy! And please leave a comment below to let us know what you think. Thanks!


Want more webinars just like this? Visit our YouTube channel for archived editions, and sign up for our IFP Festival Forum Newsletter (scroll to the bottom of this page) to stay in the know about upcoming events. 

Not a member yet? Join IFP Festival Forum today!

WATCH: Marketing Webinar

In case you missed it, we’ve made our recent webinar, entitled Everyone is on the Marketing Team (and other things your co-workers don’t want to hear), available on YouTube. Please enjoy this archived presentation, and make sure to RSVP for future events.

To learn more, please check out the IFP Festival Forum on Facebook and follow us on Twitter. Thanks!

Just a reminder: once you’ve watched the webinar (or if you were one of the original attendees), don’t forget to complete our survey here. We need your feedback in order to plan future events that will meet the needs of our growing community. Thanks!

IFP Festival Forum Webinar on 7/22: Everyone is on the Marketing Team…

The IFP Festival Forum was founded in an effort to connect members of the film festival community in a dynamic and engaged conversation around the work we do. In order for us to develop a tried-and-true set of best practices—allowing the smallest festival to be just as successful as the behemoth—we have to talk to each other and share our knowledge. Independent Film Week in September and the Art House Convergence in January are two places where these conversations happen, but how can we keep talking all year long?


We are pleased to announce the first in our series of monthly webinars around topics of interest to Forum members. The inaugural webinar, hosted by Chris Holland (Atlanta Film Festival), will uncover the mysteries of marketing your festival.

You are invited to join us online at 2pm ET / 11am PT on Tuesday, July 22, for an informative and interactive hour-long session entitled:

Everyone Is On The Marketing Team
(and other things your coworkers don’t want to hear)

In the language of film festivals: “If the house is packed, programming did a great job. If the seats are empty, marketing must have screwed up.”

Specialization and the compartmentalization of duties in any company — film festivals being no exception — disguise the fact that every decision you make about your event affects how the members of your audience see you. That means that every decision is a marketing decision, and every person who works for you must be aware of the marketing impact their actions have. Everyone, whether they want to admit it or not, is on the marketing team.

Want a sneak peek? Here are a few examples of tidbits we’ve learned:

* Programming is marketing. You must show movies that YOUR audience wants to see, and accept the fact that “good programming” may defy your own tastes and the tastes of others.

* Customer service is marketing. When it comes to new customers, trusted word of mouth has the power to override your other marketing efforts, so treat everyone well.

* Other areas traditionally not thought of as marketing that really are: budgeting, education, sponsorship…

You will also learn key concepts and ways to bring your entire staff onto the marketing bandwagon (and keep them happy once they are on board)!

The event is free to IFP Festival Forum members and friends, but space is limited. Please RSVP using EventBrite. Detailed instructions will be sent upon RSVP.

Chris Holland is the Operations and Marketing Director for the Atlanta Film Festival. He is also the author of Film Festival Secrets: A Handbook for Independent Filmmakers and a consultant on marketing and festival strategy for independent filmmakers around the world. Chris has worked on all sides of the festival circuit, including time spent at B-Side Entertainment, Slated, IFP, and the Austin Film Festival.  


Have an idea for a future webinar? Email kristin@mccrackhouse.com