Happy summer, fellow festival folks! As some of us find time to relax, others look at summer to find new ways to market the exciting work we do.
To that end, some of you may have noticed the stellar Annual Report recently disseminated by the Seattle International Film Festival. For our July 2015 webinar, we asked Carl Spence talk us through why the Annual Report is such a solid tool for SIFF.
Case Study Webinar: Annual Report as Ultimate Marketing Tool
Annual reports are all too frequently dry summaries presented to boards, then buried on a website. SIFF’s 2014 Annual Report is a masterful example of using the year-end report as a full bore marketing tool, hitting all stakeholder groups and utilizing all the visual and technical mobile bells and whistles. This was also SIFF’s 40th Anniversary. Carl Spence walked us through the strategy for this Annual report, and how it compared to reports in previous years.
In case you missed it, here’s the archived video of the online presentation. (Note: due to technical difficulties, some portions are missing; we apologize, but we think there’s still enough “there” there to give you the gist.)
Other things we considered included:
How long did it take to create? Did you outsource or go DIY style?
What service/design/web developer did you use?
What went into your creative brief/creative direction?
What other examples inspired you?
How involved was the board in the process?
What advice would you give to festivals for collecting and maintaining the data and details that count if they are doing something like this?
How important was the anniversary to the process?
What has been the feedback?
How are you using this beyond the blast?
We hope you can join us at our next webinar. In the meantime, follow the Alliance on Facebook and Twitter for ongoing conversations…
Every month, IFP Festival Forum hosts a webinar on a topic that will make your festival life easier, happier, and more productive.
This month: Rosie Wong (Associate Director of Industry and Alumni Relations, Sundance Institute) walked us through the best thing (daunting though it may be!) you can do for the future of your festival: how to assign, write and gather all-encompassing wrap reports.
Having your staff write wrap reports is probably the most vital thing to planning your next edition. This is when they can include what they think went right, what didn’t, how to improve for next year—all crucial information for the year(s) to come. We discuss what makes a good wrap report and what kind of information you should ask for from your staff in order to ensure you’re on the right track for planning and improving upon future festivals!
Are we all in agreement that the roundtables at Art House Convergence gave us barely enough time to scratch the surface on the juicy topics we tackled? We hope so, because we’ve lined up our next couple of webinars, where we hope to dive a little deeper and share some of our best practices around popular issues.
Please mark your calendars and look for further details in your inbox in the coming weeks.