Gray is Director of Member Engagement for Film Festival Alliance, where she specializes in programming strategic events, scaling audience experiences, and fostering connections within the festival community. Over the past decade, she has built expertise across festival operations, marketing, and organizational development.
Her festival journey started in 2010 as a volunteer at Tallgrass Film Festival, where she grew into leadership roles including Volunteer Director and Director of Marketing. She has lent her expertise to Sundance Film Festival through volunteer work in Artist Relations and provided marketing consultation to Bentonville Film Festival. Gray has designed and executed major industry conferences—spanning virtual, hybrid, and in-person formats—that have brought together 1000+ attendees through thoughtful programming and operational excellence.
Drawing on her corporate and agency marketing background, Gray approaches festival work with both creative vision and strategic rigor. She has participated as a juror at film festivals, contributed as a panelist at industry events such as SCMS, Milwaukee Film Festival, and the BRIC Summit, and shared her insights as a guest lecturer at Columbia, Emerson College, and USC.
At the heart of her work is a commitment to building strong relationships among festival organizers and advancing the collaborative spirit that makes the festival world thrive. She welcomes dialogue about programming, audience engagement, and the behind-the-scenes work that transforms festivals from ideas into impactful experiences.