Film Festivals, like all cultural organizations, are well served by demonstrating their economic impact. While some festivals have sophisticated and third-party-generated economic impact studies that are public and promoted, others develop their own internal tools.
The IFP Festival Forum envisions a codified system of data collection and presentation, so that individual festivals and the industry as a whole can make the case for their economic and cultural value to their communities. While the Americans for the Arts and other state and regional organizations conduct arts organization economic impact studies, film festivals are not measured separately.
A year ago the IFP Festival Forum was proud to offer a session at Independent Film Week with the CEO of the Durham Convention and Visitors Bureau (CVB) Shelly Green on how she quantifies the economic impact of the Full Frame Documentary Film Festival. This model is one that the industry might develop as a best practice.
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